Bbus
Website offering vehicle rental services
About company
The client is a company offering vehicle rental services that approached us for a complete redesign and update of their website. Since its launch, the site has become outdated and does not meet modern user experience standards, negatively impacting customer attraction. The client seeks not only to refresh the visual style and improve navigation but also to optimize the website for faster loading speeds, better visibility in search engines, and increased conversion rates, making the vehicle rental process more convenient and intuitive for users.
Aims and Objectives
The website features an outdated design that fails to engage users effectively.
Users encounter difficulties when placing orders and finding contact information, leading to frustration.
The site suffers from slow loading speeds, which negatively impacts overall user experience.
Solutions
01.
To address the outdated design, we created a modern and visually appealing layout that reflects current design trends and aligns with the brand's identity. We incorporated intuitive navigation elements to enhance user engagement and ensure that essential information is easily accessible. This redesign has revitalized the site, making it more attractive and user-friendly.
02.
We streamlined the ordering process by simplifying the interface and reducing the number of steps required to complete a booking. Clear calls to action and prominently displayed contact information were added to eliminate user confusion and frustration. These enhancements have improved the overall user experience, making it easier for customers to place orders and reach out for assistance.
03.
To improve loading speeds, we optimized images and implemented caching techniques to reduce the website's overall load time. Additionally, we minimized the use of heavy scripts and combined CSS files to enhance performance. As a result, the website now loads quickly, significantly improving user satisfaction and engagement.
04.
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Russian 
English