Settimana Lifestyle
Concierge services website in Milan
About company
The client, with whom we have previously collaborated, has returned for a comprehensive website overhaul. Originally a blog, the site now requires a complete transformation to focus on selling concierge services. The client aims to enhance the site's functionality and aesthetics to effectively promote their new offerings and attract a wider audience.
Aims and Objectives
The site needs a complete redesign to shift from a blog format to a service-oriented platform for selling concierge services.
SEO strategies must be revamped to align with the new focus on service offerings and attract the right audience.
A more luxurious design is required to reflect the high-end nature of the concierge services being offered.
Solutions
01.
To transform the site from a blog to a service-oriented platform, we developed a new structure that highlights the concierge services prominently on the homepage and throughout the site. This involved creating dedicated service pages with detailed descriptions, pricing, and booking options to streamline user navigation. By prioritizing the services, we ensure that potential customers can easily find and engage with the offerings.
02.
To achieve a more luxurious design, we incorporated high-quality visuals, elegant typography, and a refined color palette that reflects the upscale nature of the concierge services. The layout was redesigned to provide an intuitive and sophisticated user experience, making it easy for visitors to navigate and find information. This elevated design not only enhances the site's appeal but also reinforces the brand's positioning in the luxury service market.
03.
We revamped the SEO strategy by conducting extensive keyword research to identify terms related to concierge services and integrating them into the website's content, meta tags, and headers. We also optimized the site's structure to improve crawlability and indexing by search engines, ensuring the new focus is clearly communicated. These efforts will help attract the right audience and improve organic search visibility.
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