An easy way how Tareev Studio uses AI chat-bots to improve Conversion Rate up to 27%

A quick Introduction to AI chat-bots, kinda

Hello there, it’s Dmitrii, the CEO of Tareev Studio. A few months ago after a brainstorm on our Coversion Rate Optimization (CRO) policy we came up with a few ideas to boost conversions for our clients. And yeah, as you may have guessed already, one of our ideas that day was using AI-chatbots for interactions with users on our client’s web-sites. But is it worth it?

Long story short: oh boy, the results says that it really does!

…But there are a few things that you should know before going forward

Most AI-tools are cool but… well, useless

So, you know all those fancy AI tools we keep hearing about? They’re like the latest, shiniest toys everyone wants to play with. They can write stories, create pictures, or even pretend to be your chat buddy. Cool, right? But here’s a little secret: despite looking super awesome, a lot of them are kinda… well, useless.

Imagine you got a robot that’s supposed to clean your room, but instead of picking up toys and clothes, it just moves them from one spot to another. Looks busy, but your room’s still a mess. That’s what’s going on with ±90% AI tools on market right know. do stuff, sure, but it’s not always the stuff we need to be done. And that is pretty much the thing we want to avoid when integrating something to commercial web-site. If this tool is not increasing our interaction / conversion rate and does not boost total visits we do have to let it go. Sad, but true.

So next time you see a new AI tool that everyone’s buzzing about, ask yourself: is it just another toy, or can it actually help me with something important? Because at the end of the day, the best tools are the ones that make our lives easier, not just more entertaining. And that was the question Tareev Studio was trying to answer with AI-chat bots before starting to integrate them to our client’s web-sites.

So, how may AI chat-bot affect your client?

A manager that answers with a speed of light. Every time.

First off, they’re super quick. Ask a question, and boom, you get an answer right away. No waiting around for a human to reply. It’s like having a helper who’s always on the clock, ready to assist you 24/7. And little do you know that about 40-50% of our client’s possible leads are already gone after third minute of waiting. Sure, most of the time the answering manager is there already and helps a new user to became a client, but it is not a stable solution and it has human risk every time. Have I forgot to mention that they do not have work hours?

Chat bots may not have a brain, but they may become smarter than a real person

Here’s the cool part: they’re AI chat-bots like sponges for information. They learn from tons of conversations, so they get better and smarter over time. This means they can provide more accurate and helpful responses the more they chat with people. However, it’s not all sunshine and rainbows. Sometimes, these bots can get a bit confused. Ever asked a question and got a totally unrelated answer? Yep, that’s a chatbot getting its wires crossed. They’re not perfect and can sometimes miss the mark on understanding what you’re really asking for.

Still you always have a way to make them smarter than your manager, but you will need some time to do it. Here in Tareev Studio we found out that we need for every single AI chat-bots

• 12+ days to train a specific or very complex bot that would help people with a different sets of questions and help clients get a detailed and correct information about company’s story, principles, terms, team and much more
• 7-10 days to train each standard bot for just helping people with services, products and terms of use of the company, so they can be smarter than the real person.
• 4-6 days to train a simple bot helping with a small set of services or a single service / product

It’s not instant but it is actually pretty fast comparing to other options that we have

AI-Bots do not have their own personality, so they will have the exact tone of voice you need

Imagine you’re writing a message and you want it to sound super professional.AI chat-bots can do that, using fancy words and formal phrases. Or maybe you’re brand-identity goes for a casual chat? No problem, the bot can switch gears and sound like it’s just chilling with you.

This is super handy because it means no matter who you are or what you’re looking for, the AI-bot can adapt its tone to suit you perfectly. It’s like having a personal assistant who knows exactly how to talk in any situation. So, remember, AI chat-bots are like voice chameleons, ready to match the tone you need, anytime, anywhere. Unless most of humans, unfortunately.

Bots are just more efficient than us, and they ARE getting better and better

So, what’s the bottom line? AI chatbots on websites and messengers can make getting information and help faster and more efficient. They’re like your always-available, ever-learning online helpers. Just remember, they’re not perfect and can’t fully replace human interaction, so we always want to have at least one real person for answering some complex questions from time to time and we want to give an opportunity to contact to real assistant our clients. But for quick questions and straightforward help, they’re pretty awesome and they do really let us lose less clients, for our statistics we are now losing from 18% to 27% less possible clients per project (failure rate in Google Analytics).

OK, you’ve read through this and you want to use AI-chat bot for your project. But which one is better? The market is already overhauled with them. Let’s make a choice!

NOT-TOP, but 3 Great Tools for AI chat-bots that we already use.

ManyChat | Best tool for WA & Facebook & Klaviyo

Long story short, it is a super cool tool that’s all about making conversations easy and fun, especially if you’re using Facebook Messenger to chat with your audience. The best part? You don’t need to be a a senior backend developer to use it, the upper-junior / middle developer will be just fine for the task and still have a great AI chat-bots. ManyChat is designed for everyone, whether you’re running a small business, a big company, or just want to have some fun.

Pros of ManyChat

1. User-Friendly: ManyChat’s interface is intuitive, making it easy for anyone to build and manage a chatbot without needing advanced technical skills.
2. Integration: It integrates seamlessly with Facebook Messenger, one of the most popular communication platforms, allowing businesses to connect directly with their audience.
3. Automation: ManyChat automates repetitive tasks like answering FAQs, collecting leads, and even processing simple transactions, saving time and resources.
4. Engagement Tools: Features like broadcast messages and sequences help in keeping the audience engaged and informed about updates, offers, and more.
5. Customization: Despite its simplicity, ManyChat offers a decent level of customization, allowing brands to personalize conversations and maintain their tone of voice.

Cons of ManyChat

1. Platform Limitation: Primarily focused on Facebook Messenger, which might be restrictive if your audience prefers other channels.
2. Complexity with Advanced Features: While basic usage is straightforward, leveraging more advanced features and integrations might require a bit of a learning curve.
3. Dependence on Facebook Policies: As it operates within the Facebook ecosystem, any changes in Facebook’s policies or algorithms could affect your chatbot’s performance.
4. Limited AI Capabilities: While ManyChat is great for scripted interactions and simple queries, its AI and natural language processing capabilities might not be as advanced as some other platforms, potentially leading to less natural conversations for complex queries.

Chatbase.co | Flexible solution for your web-site

As you may guess, Chatbase.co is an AI-driven tool designed to help developers and companies build and optimize AI chat-bots. Chatbase can be a powerful tool for those who are serious about leveraging AI to create and refine chatbots, provided its features align with your specific needs and goals.

Although it does not provide a visual editor, it does provide a full API-integration to wherever you may need it. And that’s just nuts. Still, you probably do not want to give this task to your new developer, but it does have everything you may need. And yeah, Chat-GPT4 support (and GPTs) is included.

Pros of Chatbase

• Public API & Documentation: The strength of Chatbase often lies in its public API capability, providing valuable insights into user interactions and chatbot performance.
• Light Pricing: Yeah, the pricing starts from a Free Tariff or Hobby Tariff, that will coast you only $19 per month and will cover 90% of your goals. Currently for most our project Hobby Tariff is more than enough
• Continuous Improvement: With data-driven insights, you can continuously refine and improve your chatbot based on actual user interactions.
• User Experience: Enhanced understanding of user intents can lead to more natural conversations, improving overall user satisfaction.

Cons of Chatbase

• Learning Curve: The depth of analytics and optimization tools might require a learning curve to fully utilize all features effectively, you need an experienced developer to work with it
• Uptime is not 100%: Yeah, we already had a few days when the service had some maintenance works, which made our requests to be much slower than usual (from 20-30 secs to 80-90 secs), so it is the thing that you should consider too, still it is pretty stable overall
• The code is kinda new: Solution is released on March 2, 2023 so it may be a little bit “dry” and may contain some bugs that are not tested yet. We had none yet, but we are ready to face them.
• You are almost all by yourself: The service has minimal customer support and service

ChatPlace.io | Doubles your conversions from Instagram & Telegram

ChatPlace is a service that offers gamified and automated solutions to increase engagement and sales on Instagram Direct Messages and Telegram with AI chat-bots. It rewards users with points for reactions, comments, or account tags and then forwards all the participants to a separate page. It also offers a convenient flow builder for automation and live chat with an unlimited number of operators. And yeah, it is simple to use too.

By the way, I’m actually an old friend with a CEO of ChatPlace Dmitry Torgov. Back in 2016-2017 we were working in one company and during early 2018 we’ve released a web-product together (can you guess which one? it can be easily found in Tareev Studio’s portfolio) as partners for a client, so yeah, he’s a great guy just like his new product!

Pros of ChatPlace

1. Free Trial: ChatPlace.io offers a free trial, allowing users to explore its features before making a purchase.
2. Gamification: The platform provides gamified solutions to increase engagement, which can be a fun and effective way to interact with users.
3. Automation: It offers automation features for Instagram Direct Messages and Telegram, which can save time and effort in managing communications.
4. Live Chat: Users can engage in live chat with an unlimited number of operators, facilitating real-time interactions with their audience.
5. Additional Communications: The ability to purchase additional communication credits allows for scalability as the user’s needs grow.

Cons of ChatPlace

1. Branding in Free Plan: The free plan includes ChatPlace branding in automations and gamification, which may not be ideal for those looking for a white-label solution1.
2. Limited Projects: The number of projects that can be created is limited, which may be a drawback for users with diverse needs.
3. Additional Costs: Some features, such as extra communication credits and additional team member seats, come at an additional cost, which can increase the overall expense1.
4. Limited Trial Period: The trial period may be relatively short for some users to fully evaluate the platform’s suitability for their needs.
5. Platform Availability: The platform may currently be limited to Instagram and Telegram, which could be a limitation for those looking to integrate with other messaging channels.

Final words

If you’re thinking about making your business more interactive and user-friendly, AI chat-bots are the way to go! They’re like having a super-smart assistant who’s always there to chat with your customers, answer their questions, and even help them shop. It’s a game-changer because it keeps your customers happy and engaged, anytime and anywhere.

More than that – every time we used them in our projects we are getting greater and greater results. They are not just paying off, they are becoming the key feature in some of business for our clients and that’s just beyond any rewards. So, whether you’re looking to give your business a modern twist or just want to keep up with the cool tech trends, AI chatbots are definitely worth checking out.

Want to know more about this? Feel free to ask for part 2 in comments.

And remember, Tareev Studio is just a call away to help you integrate this awesome tool into your business, hassle-free or make an overall business upgrade. Give it a go and see the magic happen! 🚀