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    Palace of Rings

    Online store for wedding rings

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    About company

    The client is an online store specializing in wedding rings, seeking to optimize website speed and enhance SEO. The site is experiencing slow page loading, which negatively impacts user experience and leads to potential customer loss. The client aims to improve search engine visibility to attract more targeted traffic and speed up the site to provide fast and smooth navigation, especially on mobile devices.

    Location:
    Russia
    Client Website:
    cokgold.ru
    Industry:
    Juwelry

    Aims and Objectives

    01.

    Slow loading speeds are leading to a high bounce rate and reduced user engagement.

    02.

    Limited SEO optimization is hindering the site’s visibility in search engine rankings.

    03.

    Competitors rank higher in search results, reducing the site’s ability to attract potential customers.

    Solutions

    01.

    To address slow loading speeds, we optimized images by compressing them without sacrificing quality, which significantly reduced the overall page load times. We also improved server response times by upgrading hosting services and utilizing content delivery networks (CDNs) to distribute content more efficiently. As a result, users experience faster page loads, leading to reduced bounce rates and increased engagement with the site.

    02.

    For better SEO, we conducted thorough keyword research to identify relevant terms and phrases that potential customers are searching for, ensuring the site targets the right audience. We optimized meta tags, headers, and on-page content to align with these keywords while enhancing the overall quality of the site’s content. Additionally, we structured data to improve search engine indexing, which ultimately increases the site’s visibility in search results and attracts more organic traffic.

    03.

    By analyzing competitor strategies, we identified gaps in our client’s approach and implemented targeted SEO tactics, such as building high-quality backlinks and improving local search optimization. We also focused on creating valuable, informative content that addresses the needs and questions of potential customers, positioning the site as an authority in its niche. These enhancements have helped the site rank higher in search results, increasing its visibility and ability to attract more potential customers.

    04.

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